About Us

About Us

Jenny Hudson started Sweet As in 2005 after training as a pastry chef at a number of top UK establishments, including Claridges, St Martins Lane and Konditor & Cook.

Jenny’s ‘eureka’ moment struck after a trip to Australia, when she returned home inspired and determined to jazz up the chocolate cakes of the Midlands, and this enthusiasm remains: “I love to see the look on people’s faces when they see their cakes, and it’s even better when they taste them! That’s what keeps the passion in what I do alive.”

A fabulous couple of years followed – with two Great Taste Awards (the oscars of the fine food world) and the first anniversary cake for HRH Prince Charles and The Duchess of Cornwall

In 2009 Jenny opened the shop and bakery on Warwick Place which remains the home of Sweet As HQ, all the baking is done on site, from scratch with the mesmerising smell of freshly baked brownies, cakes and all kinds of sweet treats Sweet As is famous for.

Sweet As have been featured on ITV’s Britain’s Best Bakery, Channel 4’s Fabulous Baker brothers, Married at First Sight, and The Alan Titchmarsh Show- decorating a cake live on air for Philip Scofield!

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How We Work

Sweet As now consists of a team of dedicated and skilled pastry chefs that are absolutely passionate about creating your next show-stopping cake.

As a small, friendly team, all local to the area, we are passionate about providing a warm, professional and ultimately delicious service to our community, both in terms of product and customer care. We love our shop and the many tempting creations and we are proud to have a spot to showcase what we offer in Leamington Spa. Come and visit our shop where any of our team members will be very happy to help. Everything is freshly made in our Leamington kitchen and served with a smile.